The Future of Events: Immersive Experiences |
Posted: February 28, 2020 |
Most events being organized today make extensive use of technology that was believed to be impossible a few decades back. As the use of technology in event organization and management continues to grow at a rapid pace, it is expected to have huge implications on the future of events. This makes it essential for professionals operating in the field to keep themselves updated about the emerging event technologies that are likely to impact user experience quite significantly. In this context, the use of technologies that ensure an immersive experience for event participants is something that the organizers need to pay great attention to. A Brief Overview Of Immersive Experience An immersive experience is about creating an illusionary environment that makes people feel like actually being a part of something that they might normally only be able to see or hear. It works by suspending reality, even if only for a small period of time to give individuals the sense of being inside a surrounding. The immersive experience works on the technology that commands the three main senses of human beings, namely sight, sound and intuitive interactions. It helps in making various experiences more realistic, engaging and satisfying and hence has significant potential for ensuring the success of various events in terms of increased participation and greater reach. Technologies Designed For Immersive Experience There are quite a few immersion technologies that are already being used for enhancing participant experience at various events across the globe. Some of these technologies can even be integrated with event apps to help revolutionize the way events are organized and enjoyed. The most important of these technologies are described in brief as follows. 3D Mapping Projections This innovative technology makes use of different surfaces for illuminating and projecting 3D images. These images can create a huge dramatic impact in a cost-effective manner thanks to their size and scope. In fact, it is now possible to project such images in the form of an animated wallpaper on the facades of buildings, water surfaces and other similar surfaces for an entire day or even an entire week. The technology offers huge potential for marketing events and even providing interesting information to the participants in an effective and value-oriented manner. Augmented Reality Augmented reality has become a technology largely favored by event organizers to give the participants a taste of their brand value. It can help event organizers create customized experiences for individual participants based on their specific interests and needs. From creating thematically designed venues to match individual tastes to offering program guides for the event tailored to participant needs, this technology is sure to have major implications for the future of events and will play a critical role in ensuring their success. Virtual Reality Often labeled as the big brother of augmented reality, this technology is capable of conjuring up new worlds for event participants. This ensures participant engagement and satisfaction at a level that is unattainable using AR technology. The technology can be used to provide remote access to the event for the participants from anywhere in the world while making them feel that they are physically present at the venue itself. It can also be used to provide the participants with realistic previews of content, exhibitions, and speakers to generate interest and also to establish the expectations of the participants from the event. Ambient Interactivity This emerging event app technology combines physical and digital experiences for a completely different immersive interaction. It comprises interactive forms embedded within a physical environment to ensure more natural and user-friendly interactivity. The technology can prove extremely beneficial for event marketing, especially in terms of presenting and sharing information with interested participants. The technology can deliver content and experiences in a transparent and automated manner without the need for human intervention.
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